SUBJECT: Your Follow Up Plan - Why You Need to Rinse and Repeat Hi, [Name] I hope you enjoyed “Why You Need to Follow Up with Your Customers”. It’s a pretty easy read, and you can see why following up is good for both you – and your list! You see, you’re actually doing them a service – not “bothering” them at all. That is… as long as what you’re bringing them in your follow up is something they will really find helpful and handy. This is something I go into in more depth in my new Special Report: [INSERT URL: The Money’s in the Follow Up: Your Follow Up Cash Plan] But meanwhile, there’s one more follow up issue I’d really like to address… All the best follow up efforts in the world are going to be totally wasted… if you’ve targeted too broad a group in the first place, and haven’t yet got down to visualizing your single, perfect, ideal customer. You should know (like the back of your hand) her hobbies, likes, dislikes, routines, age, education, income range and education. (Of course, in reality, not every customer will fit this mold exactly – but knowing who you’re selling to is absolutely the first step you should take - and repeat it again during follow up, after you've seen your sign up results!) Warmly, NAME P.S. To learn the 2 actions you can take that will make any customer your vocal and enthusiastic fan, check out: [INSERT URL: The Money’s in the Follow Up: Your Follow Up Cash Plan]